How Do I Keep My Pet’s Brass Tag Looking New?


Not all ID tags are created equal. Depending on what metal you select for your pet’s new tag, it may need a bit more care to keep it looking brand new. Brass tags are a great option for your pup and are a customer favorite, but they do require additional care to keep them shiny and readable. 

How Is Brass Different?

Brass is a metal that is softer than stainless steel. The beautiful gold coloring is known to tarnish, or appear dirty, due to a chemical reaction caused by air or moisture. This may also cause your tag engraving to look like it is shallow or wearing off.

Brass slide on tag

How Do I Fix It?

Although your tag may look worn out, there is an easy fix. Brass is a metal that can be cleaned with metal polish or a DIY cleaner. Simply use a soft cloth to wipe the tag, add polish and buff until you have your pet’s tag looking like new.

Where Do I Find Brass Cleaner?

dogIDs now carries a simple brass cleaner that works great on our tags, as well as a ton of other metals. You can find it here.

Brass dog ID tags that have become faded and dull
The engraving has become faded and dull due to tarnishing.

DIY Brass Cleaners

If you’d rather not buy a cleaner just for your brass products, a Do-It-Yourself cleaner is a great option too!

Lemon and Salt

  • Cut a lemon in half and remove the seeds
  • Add salt to the cut edge of the lemon
    • You can use baking powder if you do not have salt on hand
  • Rub on brass tag
  • Rinse and buff with a dry cloth


  • Add a small drop of ketchup to a damp cloth
  • Rub into brass until the ketchup is absorbed
  • Wipe clean with a new cloth


What do you use to keep your brass tag looking new?
Want more information about dogIDs products? Check out this blog.

About Hannah Savoy

Hannah used to be the Marketing Manager at dogIDs before heading on to new opportunities. She spends most of her time focused on emails, digital ads and social media. Hannah is a dog lover and can talk for hours about her furry nephews and nieces. She hopes to have a furry friend of her own very soon!

  1. You have shared nice information about the pet tag. These pet ID tag help your pet to return back home and also prevent from miss happening with your pets. Thanks for sharing!


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