The Laser Engraving Difference – Designed to Last


Bone Dog ID TagsOne of the biggest selling points for the personalized dog products we sell at dogIDs is that we use cutting edge laser engraving technology to personalize our tags and collars.

But most of our customers don’t actually know what that means.  What is laser engraving and why is it so special?


All metal personalized dog tags that you can buy are usually engraved in some way. Whether it’s rotary engraving or a low power CO2 laser, it will personalize the tag with your information. Rotary engraving is similar to what you see on jewelry. CO2 laser engraving is a bit easier to see, but won’t stand the test of time – especially when it’s being worn by an energetic dog.  CO2 lasers do not engrave metals so a liquid called Cermark has to be applied to the surface being marked. The Cermark hardens, darkens and bonds to the metal to create a black mark, not a black engraving.

dogIDs Laser Engraving

That’s where our method comes in. We have been engraving metal tags since 1999 and have learned that only the highest power commercial lasers will create a readable “burn” that lasts a lifetime.  Our laser engraver actually vaporizes and removes a few layers of metal on the tag, which leaves a clear design that will stand the test of time. We believe in the durability of this process, which is why we guarantee the engraving for life.

There are other benefits to using a laser engraver – such as creativity. Any image or font can be engraved onto our tags, which means that we often take special custom orders from businesses, clubs and organizations that want their logo or special design on a tag or collar.  No matter if its one custom dog tag or one thousand bulk tags, we like to try out new designs and see what we can create.  We also have found new materials to engrave, such as metal dog bowls and reflective scotch lite strips.

Tag getting engravedQuality is our top priority at dogIDs, so we only use the highest quality stainless steel, aluminum, brass, nickel and gold plated tags for our products.  The time and material does cost more than a dog tag from a big box store, but you won’t need to replace it for the entire lifetime of your pet. You can rest easy knowing that your pet’s information will always be easy to read if they should get lost.

Have a great idea for a laser-engraved product? Leave your idea in the comments below!

About Shelby Cochran

Shelby Cochran is Director of Operations at dogIDs, where she helps the team move the company forward and also gets to work closely with the marketing and catalog departments. Shelby has a fiery little mutt named Simon as well as an odd cat, Gengar. When she’s not enjoying working with the team at dogIDs, she performs in community theatre productions.

  1. I really consider my dog to be a part of our family, and I treat him as such. I was thinking of giving him a birthday gift this year and giving him a new tag for his collar. I like the idea of making it customized and having it engraved. He is really active so I want it to last a while. I like the idea of using commercial lasers so that it lasts a lifetime even if he’s rolling around in the dirt!

  2. I think it is amazing what can be done with laser technology these days. It’s good to know that there is a way to have a permanent message engraved on a piece of metal that you never have to worry about wearing out, especially if it identifies one of your pets. Plus, it’s easy to read laser engravings since they are very precise.

  3. You said that we could be creative with the designs. If I was going to get an engraving done I would want to know that it would be how I want. Maybe I should speak with a professional if I am going to get something personalized with an engraving.

    • Hi John,
      Can you be more specific in what aspects you would like to see? If you have a design in mind our designer would be happy to help. Also, there is a preview text box that you can see what the item will look like on our site. Please let me know how I can help.
      Thank you,


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